About Face

About Face

The Essentials of Interaction Design

Alan Cooper, Robert Reimann, David Cronin, and Christopher Noessel

Intuitive Flow

Mastery means bypassing conscious thought entirely.

When people concentrate wholeheartedly on an activity, they lose awareness of peripheral problems and distractions. ... Flow often induces a “gentle sense of euphoria” and can make you unaware of the passage of time. ... To create a sense of flow, our interaction with software must become transparent.