← Back to books
The Master Switch

The Master Switch

The Rise and Fall of Information Empires

Tim Wu

Winner's Lock

Winners eliminate competition; victory becomes permanent control.

Winning Coalition

Organizations minimize coalitions needed to maintain control.

Multiple Discovery

Ripe ideas emerge independently across the world.

Legibility Tax

Standardization enables scale but destroys local knowledge.

Kronos Cycle

Open systems consolidate into monopoly, then repeat.