The numerous lawyers Ev had consulted had told him, not in so many words, that he was fucked. The board had spent months preparing to oust him as CEO of Twitter, ensuring that once the gears began moving, there was nothing Ev could do to stop them.

Ev’s worst fear was about to be realized: Odeo was going to fail, which meant Ev, the blogging phenomenon, was actually a one-hit wonder. But he reasoned that if he could pivot Odeo into something else, he could save his name in Silicon Valley.